Publication of my Articles

Publication of my Articles

Associated Content has published my Article on

CONSUMER BEHAVIOUR Part-1/Chapter-01 in their site.

Please Click here to read the article.

This is the Part-1 & Chapter 01 of the series of articles under the subject of Consumer Behaviour. This is mainly intended for the students as well as the teachers of Marketing Management in a business school. The main sub-headings are :

1. What is Marketing
2. What is Marketed
3. Who is a Marketer
4. Markets
5. Marketing Concepts
6. Consumer Behaviour
7. Terminology
8. Understanding Consumer Behaviour

Publication of my Articles

Associated Content has published my Article on 

CONSUMER BEHAVIOUR in their site. 

Please Click here to read the article.

This is the first of the series of articles under the subject of Consumer Behaviour. This is mainly intended for the students as well as the teachers of Marketing Management in a business school. The main sub-headings are :

1. Preface
2. Why Study Consumer Behaviour
3. Introduction to Consumer Behaviour
4. Consumer Behaviour Theory.

Publication of my Articles

Associated Content has published my Article on 

HOLISTIC MARKETING in their site. 

Please Click here to read the article.

This article traces the evolution of the concepts of Marketing or Marketing Management from earlier days to the modern 21st century, and tries to introduce the latest concept of modern marketing - the Holistic Marketing.

WELCOME

Dear Internet Surfer,

Welcome to Himansu's BLOG Site !

This was started on 25 - Mar - 2006, for furthering the cause of :

EDUCATION,

COMMUNICATION,

INFORMATION,

ADVERTISEMENT,

CONSULTING,

ARTICLES ETC.

The site is under preparation - step by step.
Please wait patiently for a while.

Thanks ! Happy Surfing !