Publication of my Articles

Associated Content has published my Article on 

CONSUMER BEHAVIOUR in their site. 

Please Click here to read the article.

This is the first of the series of articles under the subject of Consumer Behaviour. This is mainly intended for the students as well as the teachers of Marketing Management in a business school. The main sub-headings are :

1. Preface
2. Why Study Consumer Behaviour
3. Introduction to Consumer Behaviour
4. Consumer Behaviour Theory.

Publication of my Articles

Associated Content has published my Article on 

HOLISTIC MARKETING in their site. 

Please Click here to read the article.

This article traces the evolution of the concepts of Marketing or Marketing Management from earlier days to the modern 21st century, and tries to introduce the latest concept of modern marketing - the Holistic Marketing.