Publication of my Articles

Associated Content has published my Article on 

CONSUMER BEHAVIOUR in their site. 

Please Click here to read the article.

This is the first of the series of articles under the subject of Consumer Behaviour. This is mainly intended for the students as well as the teachers of Marketing Management in a business school. The main sub-headings are :

1. Preface
2. Why Study Consumer Behaviour
3. Introduction to Consumer Behaviour
4. Consumer Behaviour Theory.