Publication of my Articles
Associated Content has published my Article on
CONSUMER BEHAVIOUR Part-1/Chapter-01 in their site.
Please Click here to read the article.
This is the Part-1 & Chapter 01 of the series of articles under the subject of Consumer Behaviour. This is mainly intended for the students as well as the teachers of Marketing Management in a business school. The main sub-headings are :
- What is Marketing
- What is Marketed
- Who is a Marketer
- Markets
- Marketing Concepts
- Consumer Behaviour
- Terminology
- Understanding Consumer Behaviour
