Dibyajyoti Purushottam

Dibyajyoti Purushottam
Prospectives of Past, Present & Future; And Foresightedness

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Showing posts with label Cheapest Car. Show all posts
Showing posts with label Cheapest Car. Show all posts

25 September, 2016

Cheapest Car

Thought for Today: 25-Sep-2016:

In 2007 the Tatas came up with their cheapest Car model Nano. This car was a dream project for Mr R N Tata as well as the company, which they nourished since the Nineties. Though it was an extraordinary feat, the model couldn’t sustain commercially or technically for a long time, even with heavy promotion. 

In 2007 itself I had predicted its commercial and technical failure and wrote blogs. Today, it no longer remains the cheapest car, and people now know how much the company spent / subsidised for the cheapest car. Ever heard the adage, “To keep Gandhiji poor the Britishers used to spend a lot of money”?