Dibyajyoti Purushottam

Dibyajyoti Purushottam
Prospectives of Past, Present & Future; And Foresightedness

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01 October, 2008

Publication of my Articles

Associated Content has published my Article on 
HOLISTIC MARKETING in their site. 
Please Click here to read the article.
This article traces the evolution of the concepts of Marketing or Marketing Management from earlier days to the modern 21st century, and tries to introduce the latest concept of modern marketing - the Holistic Marketing.