Jai Jagadish Hare

Bhajan / Prarthana

Om Jai Jagdish Hare, Swami Jai Jagdish Hare
Bhakt Jano Ke Sankat, Daas Jano Ke Sankat, Shan Mein Door Kare
Om Jai Jagdish Hare
 
Jo Dhyave Phal Paave Dukh Binse Manka, Swami Dukh Binse Manka
Sukh Sampati Ghar Aave, Sukh Sampati Ghar Aave, Kasht Mite Tanka
Om Jai Jagdish Hare
 
Maat-Pita Tum Mere Sharan Padu Mein Kiski, Swami Sharan Padu Mein Kiski
Tum Bin Aur Na Dooja, Prabhu Bin Aur Na Dooja, Aas Karun Main Jiski
Om Jai Jagdish Hare
 
Tum Puran Parmatama Tum Antaryami, Swami Tum Antaryami
Par Brahma Parmeshwar, Par Brahma Parmeshwar, Tum Sabke Swami
Om Jai Jagdish Hare
 
Tum Karuna Ke Sagar Tum Palankarta, Swami Tum Palankarta
Main Murakh Khal Kami, Main Sewak Tum Swami, Kripa Karo Bharta
Om Jai Jagdish Hare
 
Tum Ho Ek Agochar Sabke Praan Pati, Swami Sabke Praan Pati
Kis Vidhi Milun Daya Mein, Kis Vidhi Milun Daya Mein, Tum Ko Mein Kumti
Om Jai Jagdish Hare
 
Deen Bandhu Dukh Harta Tum Rakshak Mere, Swami Tum Rakshak Mere
Karuna Hast Uthao, Karuna Hast Uthao, Dwar Pada Mein Tere
Om Jai Jagdish Hare
 
Vishay-Vikaar Mitao Paap Haro Deva, Swami Kasht Haro Deva
Shraddha Bhakti Badhao, Shraddha Prem Badhao, Santan Ki Seva
Om Jai Jagdish Hare
 
Shree Jagdish Ji Ki Aarti Jo Koi Nar Gaave, Swami Prem Saheet Gaave
Kehat Shivanand Swami, Kehat Harihar Swami, Sukh Sampati Paave
Om Jai Jagdish Hare
 

Mantras

10-Oct-2014: Mantras

GAAYATRI MANTRA

Om Bhur Bhubah Swah Tat Sabitur Barenyam

Bhargo Debasya Dhimahi Dhiyo Yo Nah Prachodayaat

ଗାୟତ୍ରୀ ମନ୍ତ୍ର:

ଓଁ ଭୂର୍ଭୁବଃ ସ୍ୱଃ ତତ୍ ସବିତୁର୍ ବରେଣ୍ୟମ୍ 

ଭର୍ଗୋଦେବସ୍ୟ ଧୀମହି ଧୀୟୋ ୟୋନଃ ପ୍ରଚୋଦୟାତ୍

MAHAA MRUTYUNJAYA MANTRA

Om Tryambakam Jajaamahe Sugandhim Pushtibardhanam
Urbarukamiba Bandhanaan Mrutyormukhiya Maamrutaat

ମହା ମୃତ୍ୟୁଞ୍ଜୟ ମନ୍ତ୍ର:

ଓଁ ତ୍ର୍ୟମ୍ବକମ୍ ଯଯାମହେ ସୁଗନ୍ଧିମ୍ ପୂଷ୍ଟିବର୍ଧନମ୍ 

ଉର୍ବରୁକମିବ ଵନ୍ଧନାନ୍ ମୃତ୍ୟୋର୍ମୁଖିୟ ମାମୃତାତ୍

Marketing Concepts

10-Feb-2012: Marketing Concepts

The Marketing concepts under which organisations have conducted marketing activities have undergone some sort of evolution during the period of human existence. Chronologically they are : 

Exchange Concept : This is the primitive & fundamental concept of marketing. Exchange of goods and services between two agencies called buyer and seller, or exchange of goods and services for money or barter system. This involves the process of obtaining a desired product or service from someone else by offering something (money or any other item) in return.

Production Concept : This concept is one of the oldest, and suggests that the consumers will like to buy the products which are available easily, cheaply & widely. So the marketers must have a mass production facility (efficient production) with low price (cost efficiency) and make it available very near to the customers (mass distribution). This concept is normally adopted when the Company wants to expand.

Product Concept - This is the next step of evolution of marketing concepts. It depicts that customers will go for those products which offer quality, utility, features, performance, value, benefits, etc. So the marketers must improve the products in an innovative way & continuously. This is more often accompanied by a suitable pricing, distribution, promotion (all the 4Ps of marketing) programme.

Selling Concept : This concept involves aggressive selling and promotional effort. “The purpose of marketing is to sell more stuff to more people more often for more money in order to make more profit”. This kind of marketing is practised for goods & services which buyers normally don’t like to buy, like insurance, dictionaries, encyclopaedia, etc. The aim of the marketers is to sell what they produce, rather than make what the market wants.

Marketing Concept - This concept was evolved in the 1950s, and for the first time the attention was shifted to Customers. Instead of concentrating on the Products / Production / Selling, the business became "Customer Oriented". The "Make & Sell" philosophy gave way to the "Sense & Respond" philosophy. Instead of finding the right customer for the product, the marketer now has to find the right product for the customer. The perceptive contrast between the selling and marketing concepts – selling focuses on the needs of the seller, marketing on the needs of the buyer. This concept holds the secret of the company being more effective than its competitors in creating, delivering & communicating superior value to the targeted customers.

Holistic Marketing Concept – In the new marketing environment, companies wonder how to operate & compete. Marketers in the current age are increasingly recognising the need to have a more complete & cohesive approach that goes beyond traditional application of marketing concepts. This concept is based on the development, design and implementation of marketing programs, processes and activities that recognise their breadth and inter-dependencies. Holistic Marketing recognises that “everything matters” with marketing - and that a broad integrated perspective is often necessary. The important components are :

Integrated Marketing,

Internal Marketing,

Relationship Marketing,

Social Responsibility Marketing.

The Holistic Marketing Concept is an approach to marketing that seeks to recognise & reconcile the scope & complexities of various marketing processes.

Army Chief DoB

Saturday, the 21^st January, 2012.

The controversy of the DoB of Army Chief, people say, is a silly affaire. Sure, it is, but not for the reason that the two different dates appearing as the DoB, but for the reason that it was not settled down once for all when reported, and allowed to drag till the fag end of the general’s tenure. Apparently, it’s the fault of the govt machinery, as all know that we have clear-cut rules as to what should be the ultimate documental evidence. Now that the matter is in court, the govt sensing itself guilty and is trying to save face thro’ other means.

Some say that, the general has created a history of precedence of going to court. Sure he has created a precedence, but not bad, it’s healthy and not mala fide, because he has the ultimate evidence in his favour. Ours is a democratic country, if any citizen (which of course includes a general) feels he is deprived of justice then he can go for judicial redressal. On the other hand we come across bad precedences created on and off by the govt itself.